Brutalism

The material itself, undisguised and unashamed

This is one of several color interpretations commonly associated with Brutalism.

Omoro Spectrolab · Color Analysis Sampling Live
PaletteBrutalism
Batch021-BR
Pigments0 / 5 Sampled
MoodThe material itself
Drawdown Recordtap a pull to copy hex
Omoro Color Laboratory - Drawdown Record021-BR / 5 PULLS

the material itself, undisguised and unashamed

Sampled Pigment- - - - - -
Awaiting SampleRGB - · - · -
● SENSOR OKHEX COPIED ✓
Export Tray - Digitized SwatchesEMPTY
SLOT 01
SLOT 02
SLOT 03
SLOT 04
SLOT 05
Brutalism aesthetic example
In usebrutalism
Hex Reference
#7A5040Deep Rust Stain
#8B5A40Dark Rust Stain
#787070Mid Raw Concrete
#8C8480Light Raw Concrete
#A0988CPale Raw Concrete
Color Psychology

This palette reads as consistently neutrality, balance and restraint carried across every swatch with no real outlier to disrupt it. A tight, close value range gives it a quiet, unified feel; nothing here is fighting for attention, and the saturation stays low across the board, giving it a deliberately restrained, muted character.

neutralitybalancerestraintstabilityreliabilitywarmth
Deep Rust Stain#7A5040

Deep Rust Stain a dusty taupe-brown, quiet and unassuming.

Dark Rust Stain#8B5A40

Dark Rust Stain grounds a palette: stability, reliability, the color of wood, soil, and things built to last.

Mid Raw Concrete#787070

Mid Raw Concrete is true neutrality, balance and restraint, a color that recedes so the palette's other choices can carry the emotional weight.

Light Raw Concrete#8C8480

Light Raw Concrete is true neutrality, balance and restraint, a color that recedes so the palette's other choices can carry the emotional weight.

Pale Raw Concrete#A0988C

Pale Raw Concrete is true neutrality, balance and restraint, a color that recedes so the palette's other choices can carry the emotional weight.

The Aesthetic

Raw concrete, exposed structure, and monolithic weight - architectural honesty translated into visual design language, where the material is the message

Explore the full Brutalism style guide
More Brutalism Interpretations
Raw Concrete
The honest materiality of unfinished poured form
Institutional Fluorescent
Harsh overhead tubes bleaching out any softness
Safety Orange
Construction site danger signals against carbon and concrete
Weathered Steel
Oxidized iron and rust returning the structure to earth
Moss & Cement
Vegetation reclaiming the joints of monolithic form
Related Palettes
Neubrutalism
Blueprint
Architecture
Build a Brand Kit with Brutalism
Not quite the palette you need? Generate your ownExtract from an image or build from a color wheel. Free
About This Palette
What colors are in the Brutalism color palette?

5 colors, calibrated to work as one system.

The swatches

  1. Deep Rust Stain: #7A5040
  2. Dark Rust Stain: #8B5A40
  3. Mid Raw Concrete: #787070
  4. Light Raw Concrete: #8C8480
  5. Pale Raw Concrete: #A0988C
What mood does the Brutalism color palette convey?

The material itself, undisguised and unashamed

How do I use the Brutalism color palette?

Best applied to

  1. Architecture firms and real estate developers
  2. Cultural institutions with civic presence
  3. Independent publishers and cultural magazines
What are the hex codes for the Brutalism palette?

Hex codes

  1. #7A5040
  2. #8B5A40
  3. #787070
  4. #8C8480
  5. #A0988C

Generate images in the brutalism palette

Omoro reads your visual references and generates in your world. Drop in images with this palette and it extracts the DNA automatically.

Join the waitlist