How do I photograph the Normcore aesthetic?+
The radical act of being completely unremarkable default settings, and proud of it. Give no creative direction tell the subject to stand where they feel comfortable, look where they want to look, and do nothing with their hands; the normcore aesthetic is produced by the absence of direction, and every directorial intervention undermines it
What shots should I get for a Normcore photo shoot?+
Capture: Portrait against a grey wall wearing a grey t-shirt and jeans, the composition itself deliberately mediocre; Environmental shot in a chain coffee shop or fast-food restaurant, the subject consuming it without irony; Full-body shot in a shopping mall, surrounded by chain store branding, the subject blending in; Portrait with deliberately imperfect composition subject not centered, slightly out of focus, slightly wrong exposure; Group shot of multiple subjects where everyone is dressed identically in plain, functional clothing.
What lighting works for Normcore photography?+
Whatever is available and if nothing is available, add a bare LED panel and accept the flat, unmodeled result; normcore actively resists the effort that good lighting represents
Where should I shoot Normcore photography?+
Good locations include: Chain coffee shop, Shopping mall food court, Suburban car park, Airport gate waiting area.
What wardrobe works for Normcore photography?+
New Balance 990s, plain white or grey t-shirt, straight-leg jeans or chinos, a fleece; the wardrobe is a catalogue spread for a brand that makes no claims about identity
