Clay Style

Pressed, matte and unlit: colour that behaves like pigment in the material rather than light on a surface

Omoro Spectrolab · Color Analysis Sampling Live
PaletteClay Style
Batch022-CS
Pigments0 / 5 Sampled
MoodPressed
Drawdown Recordtap a pull to copy hex
Omoro Color Laboratory - Drawdown Record022-CS / 5 PULLS

pressed, matte and unlit: colour that behaves like pigment in the material rather than light on a surface

Sampled Pigment- - - - - -
Awaiting SampleRGB - · - · -
● SENSOR OKHEX COPIED ✓
Export Tray - Digitized SwatchesEMPTY
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Clay Style aesthetic example
In useclay style
Hex Reference
#E8836FTerracotta Clay
#F4B393Warm Bisque
#FCE3D4Soft Blush
#7FA8B8Slip Blue
#4A3F3AKiln Shadow
Color Psychology

The emotional center of gravity here is warmth, creativity and approachability, pulled off-balance by a single red accent that keeps the palette from reading as one-note. A wide value range gives it real contrast; it reads with depth rather than sitting flat, and the saturation stays high throughout, so the whole palette reads as confident and awake.

warmthcreativityapproachabilityenergyurgencyappetite
Terracotta Clay#E8836F

Terracotta Clay reads as pure adrenaline: alarm, desire, the color of things that move fast.

Warm Bisque#F4B393

Warm Bisque a citrus-bright orange: enthusiasm, playfulness, an unmistakable call to attention.

Soft Blush#FCE3D4

Soft Blush a peach or apricot tint, all the friendliness of orange with none of the volume.

Slip Blue#7FA8B8

Slip Blue a dusty or steel blue, trust read as quiet reliability rather than corporate polish.

Kiln Shadow#4A3F3A

Kiln Shadow a dusty taupe-brown, quiet and unassuming.

The Aesthetic

Soft extruded 3D forms with rounded edges and matte, unlit surfaces, as if pressed from modelling clay

Explore the full Clay Style style guide
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About This Palette
What colors are in the Clay Style color palette?

5 colors, calibrated to work as one system.

The swatches

  1. Terracotta Clay: #E8836F
  2. Warm Bisque: #F4B393
  3. Soft Blush: #FCE3D4
  4. Slip Blue: #7FA8B8
  5. Kiln Shadow: #4A3F3A
What mood does the Clay Style color palette convey?

Pressed, matte and unlit: colour that behaves like pigment in the material rather than light on a surface

How do I use the Clay Style color palette?

Best applied to

  1. Consumer apps with a friendly voice
  2. Kids and education products
  3. SaaS marketing that wants to feel approachable
What are the hex codes for the Clay Style palette?

Hex codes

  1. #E8836F
  2. #F4B393
  3. #FCE3D4
  4. #7FA8B8
  5. #4A3F3A

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