Tomato Red sets the weight of the palette in urgency and appetite, and Cobalt Blue is the swatch that breaks rank: a single blue that stops the set reading as one note. Saturation averages 69 percent with Sulfur Yellow at the top, which is loud enough that the palette will fight anything else on the page. Emerald Green and Cream sit 58 points of lightness apart, enough to separate a foreground from a background without forcing it.
Tomato Red reads as pure adrenaline: alarm, desire, the color of things that move fast.
Cobalt Blue an electric or cobalt blue: trust with real conviction, confident rather than passive.
Emerald Green an emerald or kelly green: vitality turned all the way up, confident and alive.
Sulfur Yellow an electric, high-visibility yellow: caution and euphoria share the same wavelength here.
Cream a peach or apricot tint, all the friendliness of orange with none of the volume.
Graphic naïveté as a brand system: oversized abstract glyphs, loose handwritten marks, simple smiley, flower and fruit symbols, screenprint grain on cream uncoated paper, a six-colour palette and generous empty space
Explore the full Naïve Design style guide