Utilitarian Design

Khaki, galvanised steel and one safety orange, on unbleached canvas

Omoro Spectrolab · Color Analysis Sampling Live
PaletteUtilitarian Design
Batch040-UD
Pigments0 / 5 Sampled
MoodKhaki
Drawdown Recordtap a pull to copy hex
Omoro Color Laboratory - Drawdown Record040-UD / 5 PULLS

khaki, galvanised steel and one safety orange, on unbleached canvas

Sampled Pigment- - - - - -
Awaiting SampleRGB - · - · -
● SENSOR OKHEX COPIED ✓
Export Tray - Digitized SwatchesEMPTY
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Utilitarian Design plate1 / 6
Hex Reference
#E8E2D3Canvas
#4A5A3COlive Drab
#8C9196Galvanised
#F26A1BSafety Orange
#1E1F1DMatte Black
Color Psychology

Canvas sets the weight of the palette in optimism and clarity, and Olive Drab is the swatch that breaks rank: a single chartreuse that stops the set reading as one note. Matte Black to Canvas spans 75 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Safety Orange and Canvas are the only chromatic swatches here and both are warm, so the palette leans forward with nothing to pull it back.

optimismclarityattentioncheernoveltyfreshness
Canvas#E8E2D3

Canvas a pale butter yellow, gentle brightness, comfort more than alarm.

Olive Drab#4A5A3C

Olive Drab a soft moss-yellow, novelty settled into something more natural.

Galvanised#8C9196

Galvanised is true neutrality, balance and restraint, a color that recedes so the palette's other choices can carry the emotional weight.

Safety Orange#F26A1B

Safety Orange a citrus-bright orange: enthusiasm, playfulness, an unmistakable call to attention.

Matte Black#1E1F1D

Matte Black is black's softer relative, still authoritative, but with enough warmth to feel considered rather than severe.

The Aesthetic

Function on show and nothing decorative: tools, labels, fastenings and honest materials, from Braun and Muji to army surplus and workwear

Explore the full Utilitarian Design style guideIts decade on the timeline · 1920s
Related Palettes
Soft Utility
Industrial Loft
Swiss / International
Normcore
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About This Palette
What colors are in the Utilitarian Design color palette?

5 colors, calibrated to work as one system.

The swatches

  1. Canvas: #E8E2D3
  2. Olive Drab: #4A5A3C
  3. Galvanised: #8C9196
  4. Safety Orange: #F26A1B
  5. Matte Black: #1E1F1D
What mood does the Utilitarian Design color palette convey?

Khaki, galvanised steel and one safety orange, on unbleached canvas

How do I use the Utilitarian Design color palette?

Best applied to

  1. Tool, hardware and equipment makers
  2. Workwear and outdoor labels
  3. Stationery and household goods
What are the hex codes for the Utilitarian Design palette?

Hex codes

  1. #E8E2D3
  2. #4A5A3C
  3. #8C9196
  4. #F26A1B
  5. #1E1F1D

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