Shoot brief · Photography archive

Radical Italian Design

One absurd object, one printed statement, released together

Radical Italian Design aesthetic photography reference
Photography referenceradical italian design
Shoot Brief · Call Sheet● TC 00:00:00:00
AestheticRadical Italian Design
Roll037
Status0 / 5 Shot
LightCatalogue flash or flat daylight, so the object reads as a…
WardrobeLate 1960s Italian architect: black turtleneck, wide-lapel…
Location / first setupA raw concrete gallery or factory floor
Palette
Director’s note“Deadpan. The object is ridiculous and the photograph is completely serious, which is the whole joke. Keep the…”

Shot list

Tap a frame to mark it shot · grease pencil, saved on this device

FR·01A
Wide shot of a stark concrete room with a red lips sofa at its centre and nothing else, one person sitting on it readingwide24mm
FR·02A
Photomontage of a white grid laid across real hills, extending past the edges of the framesetup50mm
FR·03A
Close crop of glossy polyurethane foam, a cactus coat rack with a coat hanging on it, hard flashsetup50mm
FR·04A
Medium shot of a red plastic typewriter on a park bench, a person typing a manifestosetup50mm
FR·05A
Catalogue-style shot of a fibreglass pit lined with leopard print, seamless white ground, no shadowsetup50mmthru glass
Take it to set: all 170 briefs as one printable PDF
Roll
00 / 05
⌁ LightingCatalogue flash or flat daylight, so the object reads as a… full brief ↓

catalogue flash or flat… ✦

⌁ WardrobeLate 1960s Italian architect: black turtleneck, wide-lapel… full brief ↓

late 1960s italian architect:…

Director note
Deadpan. The object is ridiculous and the photograph is completely serious, which is the whole joke. Keep the room empty and the type in Helvetica. If it looks like a fun furniture store, it has lost the argument.
All 79 director’s notes, printable: Director’s Briefs →
Locations
A raw concrete gallery or factory floorRolling hills or a city edge for the montageA design fair booth stripped to the wallsA park with a single bench
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About this brief
How do I photograph the Radical Italian Design aesthetic?

One absurd object, one printed statement, released together.

Deadpan. The object is ridiculous and the photograph is completely serious, which is the whole joke. Keep the room empty and the type in Helvetica. If it looks like a fun furniture store, it has lost the argument.

Director's note

What shots should I get for a Radical Italian Design photo shoot?

Leave with every frame on this list.

Shot list

  1. Wide shot of a stark concrete room with a red lips sofa at its centre and nothing else, one person sitting on it reading
  2. Photomontage of a white grid laid across real hills, extending past the edges of the frame
  3. Close crop of glossy polyurethane foam, a cactus coat rack with a coat hanging on it, hard flash
  4. Medium shot of a red plastic typewriter on a park bench, a person typing a manifesto
  5. Catalogue-style shot of a fibreglass pit lined with leopard print, seamless white ground, no shadow
What lighting works for Radical Italian Design photography?

Catalogue flash or flat daylight, so the object reads as a product photograph even when it is absurd. For the montages, match the light of the landscape exactly.

Light

Where should I shoot Radical Italian Design photography?

Scout these before anything else.

Locations

  1. A raw concrete gallery or factory floor
  2. Rolling hills or a city edge for the montage
  3. A design fair booth stripped to the walls
  4. A park with a single bench
What wardrobe works for Radical Italian Design photography?

Late 1960s Italian architect: black turtleneck, wide-lapel jacket, round glasses, or a printed jumpsuit in one primary colour.

Wardrobe

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