How do I photograph the Swiss / International aesthetic?+
Order as aspiration the grid, Helvetica, and the moral philosophy of clarity. Compose on a 3x3 grid visible in your viewfinder and make every element align to it the discipline of the grid is not a constraint, it is a structural argument that the Swiss design movement made for sixty years
What shots should I get for a Swiss / International photo shoot?+
Capture: Clean grid-aligned portrait using the rule of thirds as a literal grid, every element locked to the intersection; Typographic still life of objects arranged on a strict geometric axis with significant negative space; Portrait of a graphic designer at work on a grid layout, the design visible and clearly structured; Environmental shot in a Swiss modernist building clean geometry, pure materials, no decoration; Flat-lay where all objects are aligned to an invisible grid, photographed from directly overhead on a neutral ground.
What lighting works for Swiss / International photography?+
Pure, neutral, shadowless light a large overhead panel at 5500K rated for photography; the Swiss International Style's allegiance to objectivity requires light that serves information, not mood
Where should I shoot Swiss / International photography?+
Good locations include: Modernist Swiss architecture or Scandinavian equivalent, Design studio with visible grid systems on walls, Museum of graphic design or applied arts, University architecture building.
What wardrobe works for Swiss / International photography?+
Helvetica-level restraint: white shirt, black trousers, or a single mid-tone color; no pattern, no excess
