How do I photograph the Web 2.0 Gloss aesthetic?+
Everything shiny, everything friendly the optimistic interface of the social web made physical. Shoot tethered directly to a 27-inch monitor calibrated to sRGB, not Adobe RGB the web 2.0 aesthetic is designed for screen display and the sRGB gamut constraint is part of its visual DNA
What shots should I get for a Web 2.0 Gloss photo shoot?+
Capture: Subject interacting with a smartphone or laptop in a coffee shop, the device's screen casting upward light; Bright, over-lit portrait against a white background, the image technically perfect and emotionally neutral; Close-up of glossy interface elements touchscreen, smooth trackpad, shiny product reflecting the environment; Environmental shot in a startup office or coworking space with exposed brick, plants, and MacBooks; Group shot in a tech-company canteen or outdoor campus, everyone looking engaged and pleased.
What lighting works for Web 2.0 Gloss photography?+
Maximum diffusion large overhead softbox creating perfectly even light with no shadow drama; the web 2.0 aesthetic is fundamentally shadowless
Where should I shoot Web 2.0 Gloss photography?+
Good locations include: Modern coworking space with plant wall, Coffee shop with MacBooks on every table, Tech company campus open space, Rooftop terrace of an office building.
What wardrobe works for Web 2.0 Gloss photography?+
Clean casual tech company aesthetic Patagonia vest, fitted chinos, tasteful sneakers; aspirational and accessible simultaneously
