Futurism

An engine at full revs: orange, steel and black, everything already moving

Omoro Spectrolab · Color Analysis Sampling Live
PaletteFuturism
Batch025-FU
Pigments0 / 5 Sampled
MoodAn engine at full revs
Drawdown Recordtap a pull to copy hex
Omoro Color Laboratory - Drawdown Record025-FU / 5 PULLS

an engine at full revs: orange, steel and black, everything already moving

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Awaiting SampleRGB - · - · -
● SENSOR OKHEX COPIED ✓
Export Tray - Digitized SwatchesEMPTY
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Futurism aesthetic example
In usefuturism
Hex Reference
#E4572EMotion Orange
#1F4E79Steel Blue
#141414Engine Black
#EDEDEAChrome White
#F2C230Electric Yellow
Color Psychology

Motion Orange sets the weight of the palette in urgency and appetite, and Steel Blue is the swatch that breaks rank: a single blue that stops the set reading as one note. Engine Black to Chrome White spans 85 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Engine Black, Chrome White carry no hue at all, so 3 of the 5 swatches are doing every bit of the colour work.

urgencyappetitepassionheattruststability
Motion Orange#E4572E

Motion Orange reads as pure adrenaline: alarm, desire, the color of things that move fast.

Steel Blue#1F4E79

Steel Blue is the most trusted color in color psychology: competence, stability, calm, used constantly by institutions that need to be believed.

Engine Black#141414

Engine Black reads as pure authority: sophistication, power, and the visual weight that makes everything placed near it feel more serious.

Chrome White#EDEDEA

Chrome White reads as purity and openness, the color of empty space, clarity, and things left deliberately unresolved.

Electric Yellow#F2C230

Electric Yellow an electric, high-visibility yellow: caution and euphoria share the same wavelength here.

The Aesthetic

Speed painted as repeated form and force lines, machinery and the city in motion, with type that is set off like an engine

Explore the full Futurism style guide
Related Palettes
Constructivism
Art Deco
Retrofuturism
Motion Design
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About This Palette
What colors are in the Futurism color palette?

5 colors, calibrated to work as one system.

The swatches

  1. Motion Orange: #E4572E
  2. Steel Blue: #1F4E79
  3. Engine Black: #141414
  4. Chrome White: #EDEDEA
  5. Electric Yellow: #F2C230
What mood does the Futurism color palette convey?

An engine at full revs: orange, steel and black, everything already moving

How do I use the Futurism color palette?

Best applied to

  1. Motorsport, cycling and transit organisations
  2. Engineering, tooling and machinery brands
  3. Festivals, launches and anything with a countdown
What are the hex codes for the Futurism palette?

Hex codes

  1. #E4572E
  2. #1F4E79
  3. #141414
  4. #EDEDEA
  5. #F2C230

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