Post-Internet

A screenshot printed on vinyl: hyperlink blue, render grey, retail white

Omoro Spectrolab · Color Analysis Sampling Live
PalettePost-Internet
Batch035-PI
Pigments0 / 5 Sampled
MoodA screenshot printed o
Drawdown Recordtap a pull to copy hex
Omoro Color Laboratory - Drawdown Record035-PI / 5 PULLS

a screenshot printed on vinyl: hyperlink blue, render grey, retail white

Sampled Pigment- - - - - -
Awaiting SampleRGB - · - · -
● SENSOR OKHEX COPIED ✓
Export Tray - Digitized SwatchesEMPTY
SLOT 01
SLOT 02
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SLOT 05
Post-Internet aesthetic example
In usepost internet
Hex Reference
#5A7CFFHyperlink Blue
#C9CDD3Render Grey
#F5F6F7Retail White
#3DBE7AJPEG Green
#FF3B30Notification Red
Color Psychology

Hyperlink Blue sets the weight of the palette in trust and stability, and Render Grey is the swatch that breaks rank: a single light gray that stops the set reading as one note. Notification Red and Hyperlink Blue sit on opposite sides of the temperature line, which is the tension the palette runs on and the pair to hold apart. JPEG Green and Retail White sit 47 points of lightness apart, enough to separate a foreground from a background without forcing it.

truststabilitycalmcompetencequietnessrestraint
Hyperlink Blue#5A7CFF

Hyperlink Blue an electric or cobalt blue: trust with real conviction, confident rather than passive.

Render Grey#C9CDD3

Render Grey functions as quiet breathing room, understated, unobtrusive, built to let other colors do the talking.

Retail White#F5F6F7

Retail White reads as purity and openness, the color of empty space, clarity, and things left deliberately unresolved.

JPEG Green#3DBE7A

JPEG Green signals growth, balance, and permission, the color of go, of nature, of money in Western contexts.

Notification Red#FF3B30

Notification Red reads as pure adrenaline: alarm, desire, the color of things that move fast.

The Aesthetic

Image culture after the platforms: compression artefacts, screenshot logic, lo-fi 3D and retail display treated as material, with online and offline kept deliberately blurred

Explore the full Post-Internet style guide
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About This Palette
What colors are in the Post-Internet color palette?

5 colors, calibrated to work as one system.

The swatches

  1. Hyperlink Blue: #5A7CFF
  2. Render Grey: #C9CDD3
  3. Retail White: #F5F6F7
  4. JPEG Green: #3DBE7A
  5. Notification Red: #FF3B30
What mood does the Post-Internet color palette convey?

A screenshot printed on vinyl: hyperlink blue, render grey, retail white

How do I use the Post-Internet color palette?

Best applied to

  1. Galleries and publishers working with net-native artists
  2. Streetwear and product drops that are photographed to be reposted
  3. Music and media brands whose output is a feed
What are the hex codes for the Post-Internet palette?

Hex codes

  1. #5A7CFF
  2. #C9CDD3
  3. #F5F6F7
  4. #3DBE7A
  5. #FF3B30

Generate images in the post-internet palette

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