Shoot brief · Photography archive

Naïve Design

Photograph the system in the world it was printed for: a billboard, a can, a menu on a table, a poster on a wall

Naïve Design aesthetic photography reference
Photography referencenaive design
Shoot Brief · Call Sheet● TC 00:00:00:00
AestheticNaïve Design
Roll033
Status0 / 6 Shot
LightPlain daylight or a soft studio wash. No rim light, no colour…
WardrobeNobody in frame. The objects are the cast: cans, boxes, books,…
Location / first setupA city street with a billboard or a…
Palette
Director’s note“One mark per surface, printed rough, with the paper doing most of the work. Keep the palette to six inks and…”

Shot list

Tap a frame to mark it shot · grease pencil, saved on this device

FR·01A
Wide shot of a street billboard split into two sheets: a cream panel carrying one huge emerald brush scribble and a small red tomato stamp, a tomato-red panel carrying one black looped glyph, wheat-paste creases visiblewide24mm
FR·02A
Product still of three cans and two folding boxes on a paper ground, each in one flat colour with a single oversized glyph and a small smiley, screenprint grain on the inksetup50mm
FR·03A
Overhead of a stack of books in sulfur yellow, cobalt and tomato with one black scribble per cover, beside a folded poster and a ticket stub carrying the same marksoverhead50mm
FR·04A
Angled shot of a cobalt shoebox with a tomato spiral on the lid, opened to show cream tissue printed with rough emerald squigglessetup50mm
FR·05A
Table shot of a café menu on cream card, green brush marks and a smiling tomato, with real cutlery, a glass and a plate at the edges of the framesetup50mmthru glass
FR·06A
Straight-on shot of three wheat-pasted posters on a peeling wall, tomato, sulfur and cream, each with one glyph and nothing elsesetup50mm
Take it to set: all 181 briefs as one printable PDF
Roll
00 / 06
⌁ LightingPlain daylight or a soft studio wash. No rim light, no colour… full brief ↓

plain daylight or a soft studio… ✦

⌁ WardrobeNobody in frame. The objects are the cast: cans, boxes, books,… full brief ↓

nobody in frame. the objects…

Director note
One mark per surface, printed rough, with the paper doing most of the work. Keep the palette to six inks and never mix a scene: a glyph, a symbol, a caption in tiny mono, then stop. The grain, the creases and the imperfect coverage are the evidence that it was made by hand and run through a press. If it starts to look like an illustration with characters and a story, it has left the system.
All 79 director’s notes, printable: Director’s Briefs →
Locations
A city street with a billboard or a fly-posted wallA paper-grounded product tableA café table with the menu in placeA bookshop counter or a print studio bench
Omoro Director’s BriefsAll 181 aesthetics: full shot lists, lighting, wardrobe, and director’s notes, in one PDF.
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About this brief
How do I photograph the Naïve Design aesthetic?

Photograph the system in the world it was printed for: a billboard, a can, a menu on a table, a poster on a wall.

One mark per surface, printed rough, with the paper doing most of the work. Keep the palette to six inks and never mix a scene: a glyph, a symbol, a caption in tiny mono, then stop. The grain, the creases and the imperfect coverage are the evidence that it was made by hand and run through a press. If it starts to look like an illustration with characters and a story, it has left the system.

Director's note

What shots should I get for a Naïve Design photo shoot?

Leave with every frame on this list.

Shot list

  1. Wide shot of a street billboard split into two sheets: a cream panel carrying one huge emerald brush scribble and a small red tomato stamp, a tomato-red panel carrying one black looped glyph, wheat-paste creases visible
  2. Product still of three cans and two folding boxes on a paper ground, each in one flat colour with a single oversized glyph and a small smiley, screenprint grain on the ink
  3. Overhead of a stack of books in sulfur yellow, cobalt and tomato with one black scribble per cover, beside a folded poster and a ticket stub carrying the same marks
  4. Angled shot of a cobalt shoebox with a tomato spiral on the lid, opened to show cream tissue printed with rough emerald squiggles
  5. Table shot of a café menu on cream card, green brush marks and a smiling tomato, with real cutlery, a glass and a plate at the edges of the frame
  6. Straight-on shot of three wheat-pasted posters on a peeling wall, tomato, sulfur and cream, each with one glyph and nothing else
What lighting works for Naïve Design photography?

Plain daylight or a soft studio wash. No rim light, no colour gels. The ink texture has to read, so keep the light even and let the paper's tooth and the creases show.

Light

Where should I shoot Naïve Design photography?

Scout these before anything else.

Locations

  1. A city street with a billboard or a fly-posted wall
  2. A paper-grounded product table
  3. A café table with the menu in place
  4. A bookshop counter or a print studio bench
What wardrobe works for Naïve Design photography?

Nobody in frame. The objects are the cast: cans, boxes, books, menus, tickets and posters carrying the marks.

Wardrobe

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