
Paper White sets the weight of the palette in optimism and clarity, and Grotesk Black is the swatch that breaks rank: a single black that stops the set reading as one note. Grotesk Black to Paper White spans 88 points of lightness, so the palette can carry its own hierarchy without reaching for a second one. Saturation averages 63 percent with Signal Red at the top, which is loud enough that the palette will fight anything else on the page.
Paper White a pale butter yellow, gentle brightness, comfort more than alarm.
Grotesk Black reads as pure authority: sophistication, power, and the visual weight that makes everything placed near it feel more serious.
Signal Red reads as pure adrenaline: alarm, desire, the color of things that move fast.
Electric Blue an electric or cobalt blue: trust with real conviction, confident rather than passive.
Neon Accent an acid, almost radioactive yellow-green: synthetic, energetic, hard to look away from.
Swiss grid logic rebuilt for screens and motion: oversized grotesks, visible grids, cut-out photography and one loud accent
Explore the full Neo Swiss style guide